SHINYEI KAISHA, utilizing long-standing experience in developing bristles for toothbrush, develops oral care products that apply Japanese superior manufacturing technology, exports and sells them to countries around the world through SHINYEI group’s global network.

Via the utilization of Japan’s excellent capabilities at manufacturing sites, and to meet potential global needs in the field of oral care, we wish to make products available that bring joy to people all over the world, irrespective of their race and gender. We wish to be a good partner to customers and thereby establish healthy practices in ordinary everyday life together with them. The brand name, “Mizuha,” presents these wishes.